account executive

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account executive

An account executive presents a marketing plan to a client.

Definition

Noun: A professional, typically in an advertising agency, brokerage firm, or other service business, who is responsible for managing the relationship and business for a specific client or group of clients. Their role involves understanding client needs, coordinating services, and ensuring client satisfaction.

Usage

The term "account executive" refers to a specific job title and role. It is used to identify the primary point of contact and manager for a client's business within a service company.

Examples
  • The account executive presented the new marketing campaign to the client.
  • As an account executive at the brokerage, her job is to advise her clients on investments.
  • We need to schedule a call with our account executive to discuss the contract renewal.
Advanced Usage
  • Senior Account Executive: A more experienced level of the same role, often handling larger or more complex client accounts.
    • The Senior Account Executive led the negotiations for the multi-year contract.
Variants and Related Words
  • Account Manager: A very similar role, sometimes used interchangeably with "account executive," though it can imply a broader management scope.
  • Account Director: A higher-level position, often overseeing multiple account executives or managers.
  • AE: A common abbreviation used internally in business communications.
    • Please forward the brief to the AE on the project.
Synonyms
  • Client Executive
  • Account Representative
  • Account Handler
Related Idioms/Phrases
  • To own the account: To have primary responsibility for managing a client relationship, a common objective for an account executive.
    • She really owns the account and knows all the client's key decision-makers.
account executive

An account executive presents a marketing plan to a client.

Noun
  1. someone in charge of a client's account for an advertising agency or brokerage or other service business